Added Jul 20 2012
For those of you who have been following this story, the building located at 2734 N. Milwaukee in Logan Square will have its historic and unique Art Deco façade removed in the coming weeks to be replaced with standard modern brick.
Logan Square Preservation (of which I am a member) only became aware of the plan to remove the façade of the building, which until last year was covered with corrugated steel and housed a Pearl Vision, after a public meeting to discuss a zoning variance for an existing parking lot in the rear in March.
LSP’s leadership feels like the façade could have been saved but that last-ditch nature of attempts to obtain city funding and preserve it were stymied by leases signed by the building’s owners and the timing with which everything unfolded. After it's completed the building will house a brewpub along Milwaukee and a dialysis center in the back.
The loss of the building (I call it a loss, since the historic components are mostly to be removed) is a real tragedy in light of its connection to the Hairpin Lofts and Art Center project one block to the north that has been beautifully restored. This loss is especially sad in a neighborhood that prizes its historic resources as much as ours and given the example of the Hairpin building and the incredible restoration of the Logan Theater, recently completed just down the street.
It was originally built by Sol Goldberg, owner of the Hump Hairpin Manufacturing Company and built in 1931, the beginning of the Great Depression. Goldberg was described in a Chicago Tribune article of July 26, 1931 as a “consistent builder of business blocks throughout the present depression.”